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Alibaba’s – Africa’s Business Heroes

Africa’s Business Heroes (ABH) is the Jack Ma Foundation’s flagship philanthropic program in Africa to support entrepreneurs. Its mission is to showcase and grow local talent who are creating positive impact in their communities and beyond, and inspire a movement of African entrepreneurship.

We we’re tasked to run ABH’s social media campaign for announcing their 2021 top ten business heroes. We crafted avatars symbolic to what each business hero had pitched as their business at the competition.

  • Strategy

    Illustration

  • Design

    Art Direction

  • Client

    Alibaba

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