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Case Study


Britam Holding PLC is a financial services company that is listed on the Nairobi Securities Exchange (NSE), which is the stock exchange located in Nairobi, Kenya. The company is recognized as a prominent and diversified financial services corporation in the region, offering a range of products and services including insurance, asset management, and banking. Britam Holding PLC is a publicly traded company, which means that shares of the corporation can be purchased by the general public through the NSE. 


To support the marketing and advertising efforts of Britam Imarika, a company that provides financial services and insurance products in Kenya. We were tasked to develop creative content to be included a range of materials such as advertisements, social media posts, landing pages, and other marketing collateral.

The goal of the campaign was to promote Britam Imarika’s brand and products to a wide audience in Kenya, while also attracting new customers and retaining existing ones. To achieve this, the creative content team focused on creating engaging and relevant messaging that resonated with the target audience. This involved conducting market research to understand the needs and preferences of the target audience, as well as developing a clear brand identity and positioning for Britam Imarika.

In order to create effective creative content for the Britam Imarika Campaign, the team may have used a variety of techniques and strategies such as storytelling, visual storytelling, and persuasive writing. They may have also worked with designers and other creative professionals to ensure that the content was visually appealing and on-brand.

Overall, the goal of the creative content for the Britam Imarika Campaign was to support the marketing efforts of the company and help drive brand awareness and customer engagement.

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