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Case Study

Letshego
Microfinance

Letshego Kenya Limited is the largest credit only microfinance institution in Kenya. It began operations in 2000 providing credit services to small and micro-entrepreneurs, salaried employees, and civil servants and currently serves over 25,000 customers.

Task

Smith was given the assignment to create branding materials for the Letshego company’s “Songa Mbele” project. The goal of the branding process was to design a welcoming and comfortable atmosphere for the HQ office spaces, while also conveying emotions through the artwork. In addition to this, Smith was required to adhere to the company’s established brand guidelines and incorporate messaging related to the company’s vision and mission throughout the branding materials.

The aim of the project was to create a cohesive and consistent look and feel for the office spaces that would reflect the values and goals of the Letshego company.

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