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Brand Identity Design Website Development

Little Scholars Academy

Case Study


Little Scholars Kindergarten and Junior School is a co-ed private school that is committed to creating a nurturing and safe environment for children aged 3-12 years. Moreover, the school follows the National Competency Based Curriculum (CBC), which emphasizes fostering each learner’s potential and imparting essential 21st-century skills.


We were presented with an exciting opportunity to define a unique brand identity and develop an engaging website that truly embodies the essence of their educational philosophy. Our task wasn’t solely focused on aesthetics; it was about capturing the school’s deep-rooted values and creating a nurturing, safe, and supportive environment where young minds can thrive and grow.

To accomplish this, we delved deep into understanding what makes the institution special. Through extensive conversations with teachers, students, parents, and stakeholders, we gained invaluable insights into their vision, mission, and the distinctive qualities that set them apart. Armed with this understanding, we crafted a brand identity and website design that reflects their ethos. This approach creates an immersive digital experience for visitors, inviting them to explore and connect with the school’s unique offerings and values.

Contact us biz@smithcorp.co.ke


Taking on the challenge of defining a unique brand identity and designing an engaging website for an educational institution had several key objectives, each aimed at making a lasting impact on how the school is perceived and experienced digitally:

Firstly, our primary objective was to create a brand identity that stands out in the educational sector. This involved reflecting the institution’s values, mission, and unique selling points to establish a clear brand identity distinction.

Secondly, we aimed to design a website that serves as a digital mirror of the school’s educational philosophy. This meant showcasing safety, homeliness, and a caring environment conducive to learning, thereby emphasizing their educational philosophy.

Furthermore, another crucial goal was to ensure that the website engages users effectively. This involved offering them an immersive and informative experience that resonates with the institution’s ethos to enhance user engagement and experience.

Additionally, we wanted the website to showcase the school’s unique offerings, programs, and achievements in a way that captivates visitors and encourages further exploration. This helped in showcasing unique offerings effectively.

Ultimately, our objective was to create a digital presence that not only informs but also sparks interest and fosters a deeper connection with prospective students, parents, and stakeholders. This involved driving connection and interest effectively.

In conclusion, we believe that our work has made a significant impact, helping the school establish a strong digital presence that aligns seamlessly with its core values and aspirations. It has also engaged and inspired visitors to be a part of its thriving educational community.

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