The Scaleup Sessions are a series of quarterly symposiums organized under the Africa’s Business Heroes (ABH) initiative. These sessions are designed to serve as a platform for knowledge exchange among Africa’s entrepreneurial community. Each session features masterclasses led by some of the continent’s most accomplished entrepreneurs, business leaders, and ABH judges.
The focus of the Scaleup Sessions is on addressing the unique challenges and opportunities within the African entrepreneurial landscape. Topics are carefully curated to be highly relevant to the needs of African entrepreneurs, covering areas such as business growth strategies, leadership, innovation, and market expansion. These sessions provide a unique opportunity for participants to gain insights, learn practical skills, and network with peers and mentors who have a deep understanding of the African market.
Our Task
Smith Aegis took on the challenge of creating a unique brand identity and logo for Africa’s Business Heroes (ABH) Scaleup Sessions, a quarterly event series that brings together top entrepreneurs, judges, and partners from across the continent.
These sessions are designed to share crucial insights and foster connections within the African entrepreneurial community, so our goal was to develop a visual identity that would not only stand out but also resonate with the spirit of innovation and growth that defines these gatherings.
Brand Identity Design
The new brand identity and logo gave the ABH Scaleup Sessions a fresh and cohesive look, making the sessions instantly recognizable and adding a sense of professionalism and importance to the event.
Here is an overview of our impact:
Enhanced Recognition:
The new brand identity and logo made the ABH Scaleup Sessions instantly recognizable, establishing a consistent and memorable visual presence that participants can easily associate with high-quality entrepreneurial learning and networking.Increased Prestige:
The cohesive and professional design elevated the perceived value of the sessions, making them not just another event, but a prestigious platform for Africa’s top entrepreneurs, judges, and strategic partners to connect and share insights.Improved Engagement:
By reinforcing the sessions’ identity as a leading forum for entrepreneurial exchange in Africa, the branding fostered greater excitement and anticipation among participants, leading to more active engagement and a stronger sense of community.
scale-up-logo
ayodeji
charlot
ABHscaleupsessions
For project inquiries only:
biz@smithcorp.co.ke
For other questions:
hello@smithcorp.co.ke